The truth, Lego discovered, is that innovations need not only to exist synergistically with each other, but also within the context of a company's history, circumstances and core values. Thinking "outside the box" almost put Lego out of business; it regained its footing when it began to think once again inside the box. Or in this case, the brick.

-- WiReD UK 2013년 10월 9일자 기사 중에서...

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